IFDA and IFMA have joined forces to create a powerful 2010 Sales & Marketing Conference, providing an important opportunity for joint dialogue between distributors and manufacturers on effectively meeting the operator’s changing needs. The conference will explore the consumer and the “food choice,” identify and develop industry sales and marketing best practices and tools, and share case studies of partnerships that drive success for operators. Attend this conference and you will come away with new ideas on working with trading partners to help operators succeed!