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July 31, 2019

Undercover Your Next Big Menu Hit


We love to get in the kitchen and create something new, to play, and experiment. But our real work, why we’re here, is to think for our customers, for you, and that often begins long before the heat touches the pan. The foodservice business is changing rapidly, and even more, customer demands are evolving. Convenience, speed, variety and health are all triggers, as well as value, flavor and discovery. Let’s face it, it’s hard to keep up with it all.

That’s where we come in. With ever-changing business and customer needs, it can be hard to identify and create winning menu concepts over and over, in a predictive way. Our approach will get you there. Backed by trends, insights, and an understanding of your brand and operational realities, we are able to bring ideas to you, collaborate with you, and demonstrate how a partnership rooted in culinary expertise will set your menu apart.

Here’s how we do it:


We dig deep in proprietary industry research to identify flavor and menu trends and evaluate your menu for gaps and opportunities.


We want to develop menu items that align with your innovation goals and brand vision. Using trend-mapping techniques, we identify major flavor trends and match them to the best fit for your brand and customers.


By analyzing what consumers are hungry for today, we can generate new product and menu ideas for tomorrow. With an understanding of your brand, we keep your operational parameters and equipment needs top of mind


We validate concepts through consumers to accurately measure how items will perform once they hit your menu.

We’re dedicated to flavorful food and know you are, too. We’ll arm you with the tools you need to bring it to your operation: predictive insights, on-trend solutions created specifically for you, and an understanding of how new concepts are expected to perform on your menu.

Our team of industry experts combines a deep understanding of the culinary arts with food science, manufacturing technology, and menu insights to create authentic flavor systems and unique menu concepts that meet your bottom-line goals. And with FlavorIQ® the possibilities are endless. Our capabilities include clean label, fully customized gravies, marinades, alcohol-infused sauces, bases, particulated savory jams, and more.

If you’re looking for ideas from our FlavorIQ® process, we’re ready. Plus, we have loads of recipes to check out in our recipe database. And you know you can always find us on FacebookInstagram, or Twitter sharing new inspiration. Another way to keep up? Subscribe to our newsletter for a deep dive into our annual top 10 foodservice trends. We’re sharing concept and recipe ideas each month.

Bo Chhay
Manager, Insight & Communication
Custom Culinary, Inc.