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Experiencing the Amazing Flavors of Asia

August 9, 2021

Asian-inspired flavors continue to make an impact on the culinary world. As the largest continent in the world, Asia offers an extensive range of unexplored innovative flavors. While rice, noodles, dim sum and dumplings remain perennial favorites, there’s a growing consumer hunger to discover new flavors and ingredients from the Asian continent.

As far as trends go, many of us have been enjoying Asian foods, including kimchi, dim sum, pho, japchae, and ramen, just to mention a few dishes. We’ve experienced once-exotic gochujang, char siu bao, fung jeow, and savory jackfruit that’s transformed into vegetarian barbecue pulled pork. Likewise, Korean-based kimchi and other fermented foods continue to gain attention as a popular side dish.

And let us not forget sriracha. The once-trendy condiment continues to be the catalyst for culinary refinement and reinvention. Customers add the versatile sriracha to everything from soups and sandwiches to Japanese noodle bowls, veggies and protein served over rice.

Our Culinary team continues to see customers move beyond the familiar flavors to the more bold and spicy flavors. This includes exotic ingredients such as the tiger skin, shishito, and Phú Quốc peppers.

While most consumers of Asian cuisines understand that Sichuan is a type of Chinese cuisine, and as experienced in restaurants indicates a cuisine made with hot peppers, marketable differentiation can come from diving a little deeper into the soul of Sichuan and other Asian foods, with a documented history dating to the 16th century.

Celebrating regionality and telling the story within a cultural context through ingredients constitute the proverbial “sweet spot” for menuing in today’s marketplace. And with the modern consumer craving more flavor than ever, Experiencing Asian flavor is ripe for culinary exploration.

A few of my favorite Asian foods to both cook and experience is Vegan Curried Carrot Soup using our True Foundations Vegetable Liquid Stock Concentrate, sesame-crusted ahi tuna with baby bok choy drizzled with our Gold Label® Wasabi Ginger Ponzu Sauce and, chili garlic glazed spare ribs with Gold Label® Chili Garlic sauce, Kimchi vegetables featuring our Custom Culinary® Kimchi Prep.

With a blend of cultures, Asian ingredients and flavors are broad and give your diners the opportunity to try new dishes, hone in on their favorites, and have an exploratory restaurant experience.


Richard Reilly, CEC, CCA, AAC, WCEC
Senior Director of Culinary
Custom Culinary, Inc.